I asked ChatGPT to make up CEO corporate gobbledygook statements. There seems to be some fear that AI may replace us as communicators. Based upon this first generation of statements, I believe the fear somewhat founded. I’ve written some of this. You have too. Much of this wording is meaningless and looks like every other corporate statement. The only notable phrase I see missing is “our culture is our secret sauce”. Let’s resolve to write and speak in clear, unvarnished language, be specific and provide examples. Sign-up to be a champion of clarity.
“We are dedicated to leveraging our synergies and optimizing our core competencies to achieve best-in-class results.” Translation: We’re going to work together and do what we’re good at to be the best.
“Our innovative solutions provide a paradigm shift in the market, disrupting traditional models and delivering unprecedented value.” Translation: Our new ideas are changing the industry and making things better.
“Our team is committed to driving a culture of excellence and exceeding expectations in everything we do.” Translation: We’re really good at what we do and we’re always trying to do better.
“We are focused on enhancing stakeholder value by leveraging our strategic partnerships and delivering sustainable growth.” Translation: We want to make our investors happy by working with others and growing in a way that lasts.
“Our cutting-edge technology solutions enable seamless integration and drive efficiencies across our entire ecosystem.” Translation: Our fancy technology helps us work better together.
“We strive to be a market leader by delivering innovative, customer-centric solutions that provide value-added benefits.” Translation: We want to be the best by coming up with new ideas that make our customers happy.
“We are committed to driving operational excellence and delivering world-class results through continuous improvement and optimization.” Translation: We’re always trying to get better at what we do and be the best.
“Our core values of integrity, respect, and collaboration are the foundation of our success and drive our daily operations.” Translation: We’re good at working together because we believe in honesty, treating each other well, and working together.
“Our forward-thinking approach and customer-first mindset enable us to anticipate market trends and provide best-in-class solutions.” Translation: We’re always thinking ahead and focusing on what our customers need to be the best.
“We prioritize innovation, agility, and adaptability in all aspects of our business to stay ahead of the curve and drive sustainable growth.” Translation: We’re really good at being creative, flexible, and adapting to change so we can keep growing.