Craig Smith

Craig brings his clients the leadership perspective and experience of more than 35 years in communications and brand management roles, holding leadership posts with global entities Bank of America, Colgate-Palmolive, T. Rowe Price, and InterContinental Hotels & Resorts.

He has led highly successful communication teams, campaigns, and in-depth crisis responses across several industries, including aerospace, consumer products, electrical power, hospitality, and financial services. Craig is well-versed in translating the complex into relatable language for varied audiences, building understanding across divergent opinions, and presenting a balanced view of challenges and opportunities.

Craig is a skilled communicator, problem-solver, and team builder, and known for his ability to display a sense of calm while ensuring process discipline and a sense of urgency. His writing abilities span the traditional waterfront of corporate communications, including leadership and employee communications, issues management, investor relations and M&A communications, speech writing and video scripting/production, presentation development, event production, and web communications.

Craig helps leaders and organizations find and perfect their voices to establish and maintain credibility, earn trust, and build brand and employee loyalty. He strongly believes in the value of having a plan that considers the possibility of multiple outcomes and prepares leaders to speak with confidence and accuracy.

Craig earned a Bachelor of Science degree in Public Affairs from The University of Missouri-Columbia, with a concentration in journalism and political science studies. He is active in his community of Chapel Hill, NC.

Back to Team